Born from real-time customer feedback...

The idea for Endure came about after I had been working in run specialty retail for just under three years and noticed a real gap in the market that was using real food to fuel athletes.

Sure, there are countless protein bar and energy gel brands on the market - but nothing that was fueling athletes for their sport and beyond.

I went out to chat with 200+ runners and potential customers - learning about what they liked, what they didn't, and what they'd be looking for from a new sports nutrition company.

Lo and behold, Endure was born. After crowdfunding $25,000 via Kickstarter last fall, we're finally almost ready for the world to say hello to Endure.

Orders ship September/October 2024!

  • Caite O.

    "I run a wellness social club in NYC and we are always looking for new products that align with our community - endurance athletes looking for the next best thing. Endure has come to many Lime Social Club Events and what community members notice most is the easy taste and consistency, not too granular or sticky.Likewise, the bar is packed with macros we are all looking for but lacks the added sugars you find in conventional 'wellness' bars. And with all of this aside - it still tastes great.I personally have been using Endure's Ace Bar during or before runs over 15 miles. I like how I feel satiated without being overly full and I genuinely feel like it's fueling my body better than competitors. I'm excited for Endure's product line to grow and can't wait to add them to my training rituals."

  • Chandler R.

    "As a distance runner in bustling NYC, Endure is exactly what I need.The whole ingredients help my body help itself, while the ease of transport make it easy to get my nutrition regardless of what my pre or post run plans are. Endure stands for joyful, intentional movement, and a lifestyle that supports it - no BS. I've come back to running this past year after many years away, and it’s been a whole new ballgame learning to fuel for longer runs and fueling my adult body. Endure - both the product and the surrounding community - have been a beautiful part of that.

  • Sarah A.

    "Flavor profile, size, sweetness level, aftertaste and that little bite of salt is insanely good.There’s literally not another bar I can compare it to which is such a win for Endure. I’m so rocked by the ingredients you were able to use and all of the post-run benefits each one brings.” 

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